IGCSE · Business Studies · Chapter 11

Ch 11 Marketing Mix: Product and Price: complete notes

Neat, exam-ready notebook-style notes for Ch 11 Marketing Mix: Product and Price, following the Cambridge IGCSE 0264 syllabus. This chapter is part of the complete IGCSE Business 0264 Complete Notes: All 23 Chapters with Case Studies and Mark Schemes (Cambridge 2027–2029).

Free preview: Ch 11 Marketing Mix: Product and Price notes

A quick look at the chapter from our IGCSE Business Studies notes. The full chapter notes have the detailed explanations, diagrams and practice questions with answers.

Topics in this chapter

1. 3.3.1 Product: the importance of brand image
2. 3.3.1 The role of packaging
3. 3.3.1 Advantages and disadvantages of developing new products
4. 3.3.1 The product life cycle
5. 3.3.1 Extension strategies
6. Cost-plus pricing
7. Penetration and skimming
8. Dynamic pricing
9. 3.3.2 Recommending and justifying a pricing method

“I can” checklist: what you must be able to do

• explain why brand image matters and the roles of packaging
• weigh the advantages and disadvantages of developing new products
• draw, label and interpret a product life cycle diagram
• recommend and justify an extension strategy
• calculate a cost-plus price and percentage changes in sales
• recommend and justify a pricing method for a given situation

What is inside the full chapter notes

• Concept notes, figures and 8 worked examples (calculations and model answers)
• Exam skills for Papers 1 and 2; common mistakes from the examiner report
• 20 quick-check multiple-choice questions, explained
• Two Paper 1 style questions and one Paper 2 style case-study question, all with full mark schemes
• Quick-reference table, "I can" checklist

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What you get in the pack

• All 23 chapters of the Cambridge IGCSE Business 0264 syllabus (exams 2027–2029): business activity and sectors, enterprise and growth, types of organisation, objectives and stakeholders, human resources, organisation and management, communication, motivation, marketing, market research, the marketing mix, production and technology, sustainability and quality, costs and break-even, location, finance, cash flow, financial statements and ratios, and the economic, international, environmental and ethical influences on business
• Every syllabus statement covered in order, with clear notes, diagrams and real-business style examples drawn for these notes
• Worked examples, case-study exam skills and key definitions in every chapter
• Common mistakes taken from Cambridge examiner reports, so you know where marks are lost
• 20 quick-check MCQs per chapter with answers and explanations
• Original exam-style questions in the style of Paper 1 (short answer and data response) and Paper 2 (case study), with full mark schemes (no past-paper reprints)
• Quick-reference sheet and an "I can" checklist at the end of every chapter
• Colour PDF and a black and white copy of every chapter for printing
• Independent notes; not endorsed by or affiliated with Cambridge University Press & Assessment

All chapters in this pack

1. Ch 1 Business Activity and Economic Sectors
2. Ch 2 Enterprise, Business Growth and Size
3. Ch 3 Types of Business Organisation
4. Ch 4 Business Objectives and Stakeholders
5. Ch 5 Human Resource Management
6. Ch 6 Organisation and Management
7. Ch 7 Methods of Communication
8. Ch 8 Motivating Employees
9. Ch 9 Marketing and the Market
10. Ch 10 Market Research
11. Ch 11 Marketing Mix: Product and Price
12. Ch 12 Marketing Mix: Place, Promotion and Legal Controls
13. Ch 13 Production and Technology
14. Ch 14 Sustainable Production and Quality
15. Ch 15 Costs, Scale of Production and Break-even
16. Ch 16 Location Decisions
17. Ch 17 Business Finance
18. Ch 18 Cash Flow Forecasts
19. Ch 19 Profit and Loss and the Statement of Financial Position
20. Ch 20 Analysis of Accounts
21. Ch 21 Economic Issues
22. Ch 22 Business and the International Economy
23. Ch 23 Environmental and Ethical Issues and Pressure Groups